About us

Building a deal that’s right for you

Who we are

Pure Property Finance is the flagship company of The Pure Group. Previously known as Pure Commercial Finance, the brand diversified in early 2020 to create sister brands Pure Structured Finance and Pure Wealth Management. We may now be bigger, but our friendly team will still provide that small broker-style customer service.

As a company we pride ourselves on ensuring that we are consistent across two simple principles:

Maintaining our reputation for excellent service
Achieving outstanding results for our clients

This may sound like a simple concept, but over the years we have heard of many cases where the customer service provided and results achieved by commercial finance brokers have fallen short. With extensive experience in the industry we understand exactly what our customers expect and have built a business to reflect this.

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How do we work?

Every case is different, which is why our services are created to match your specific requirements. At Pure Property Finance we take the time to discuss your individual needs to ascertain exactly how we can help. With a wealth of experience in structured finance, we understand how to build deals that work best for you.

We tailor your application to highlight the key selling points to the lenders, ensuring that these points are taken into account when assessing your application. By taking the necessary time to enhance the presentation of your application, we provide you with the best possible chance in obtaining the funding you require.

A new-build estate showing a property in an early phase of construction

The glass exterior of an office building

Throughout the process, we continuously update you and are happy to liaise with all relevant parties on your behalf. This will ensure that there are no unnecessary delays and that your deal is constructed in the shortest possible time.

We offer impartial advice and guarantee that you receive quotes from the whole of market. With no ties to any particular lenders we are free to present you with the deal that best suits your needs, rather providing restricted results from a limited pool of lenders. Our contacts in the industry allow us to find packages that may not be offered anywhere else.

At Pure Property Finance we look after your deal from initial contact all the way through to securing lending, this ensures that there are no avoidable delays or errors in the application.